Analytics and data - trying to understand the conversation

Big Data has become a major buzzword, but many marketing specialists and salespeople still don't know what to do with the vast amount of information we have access to.

 

And the companies that are using it often do so in a disjointed manner: Marketing gets the data but doesn't know what to do with it; the focus of Sales is on small, specific data, and so it would be overwhelmed with such a vast amount of information.

 

It's rare that the two departments work together to benefit from shared information.