Leo Burnett Italy for WWF: Pets4Pets Project - Advertising thought by kids to get adults thinking | BeBetter | Scoop.it
From thisisnotadvertising.wordpress.com - December 18, 2013 1:49 PM
What about asking youngsters, instead of experienced creative directors, to create the strongest communication campaigns? Pets4Pets Project  taught little kids the secrets of the advertising indust...