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Rescooped by Anat Lechner from Business: Economics, Marketing, Strategy
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How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price

How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price | Anat Lechner's My 2 Cents | Scoop.it
From www.forbes.com - June 16, 2015 11:16 PM
Airbnb wants its hosts to set their own prices. But the home-sharing company, armed with billions of data points, is nevertheless starting to nudge hosts toward prices that earn them -- and Airbnb -- more money.

Via Pantelis Chiotellis
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Rescooped by Anat Lechner from Business: Economics, Marketing, Strategy
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Case study: Turning pricing complexity into a price advantage that boosts return on sales

Case study: Turning pricing complexity into a price advantage that boosts return on sales | Anat Lechner's My 2 Cents | Scoop.it
From mckinseyonmarketingandsales.com - April 7, 2015 12:21 AM
Pricing has become a Big Data question without an easy answer.

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