Customers with positive associations with a brand will spend up to 200% more and will also tell an average of eight friends about them.
Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight,
May 8, 2015 10:25 PM
4 key lessons from #social networks to drive better #engagement across your channels: 1. Content fuels everything 2. If it's not real time, then it's stale 3. Don't just give them something to look at, give them something to do 4. Foster connections between people Social media #marketing no longer lives exclusively on social media. It needs to exist everywhere a consumer is interacting with your brand, especially #mobile , do you agree? |
Eric_Determined / Eric Silverstein's curator insight,
May 8, 2015 10:25 PM
4 key lessons from #social networks to drive better #engagement across your channels: 1. Content fuels everything 2. If it's not real time, then it's stale 3. Don't just give them something to look at, give them something to do 4. Foster connections between people Social media #marketing no longer lives exclusively on social media. It needs to exist everywhere a consumer is interacting with your brand, especially #mobile , do you agree? |
The way customers feel is of the utmost importance, not just today, but for the entire customer life cycle. And since satisfaction is more neutral than positive, it is no longer enough for brands to simply satisfy customers.