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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Shein strikes deal with Forever 21 in fast fashion business

Shein strikes deal with Forever 21 in fast fashion business | consumer psychology | Scoop.it

"As part of the joint venture, Shein will acquire about a third of Forever 21's operator, Sparc Group. Sparc will also take a minority stake in Shein ..."

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The dark side of social media influencing

The dark side of social media influencing | consumer psychology | Scoop.it

"Influencers need to be aware that some of their followers may have unhealthy relationships with social media. Although it contrasts with their goals, influencers can help create healthy relationships ..."

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Melania Trump loves her Hermès Birkin so much it started a meme – how many of the coveted luxury handbags does she own, and worth how much?

Melania Trump loves her Hermès Birkin so much it started a meme – how many of the coveted luxury handbags does she own, and worth how much? | consumer psychology | Scoop.it

"The first lady sullenly clutching her Hermès Birkin close while leaving Air Force One started a meme for millions – so how many of the coveted bags does she own ..."

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The evolution of the billboard - a look at the growth of digital billboards in South Africa - Provantage Media Group

The evolution of the billboard - a look at the growth of digital billboards in South Africa - Provantage Media Group | consumer psychology | Scoop.it

"Increasing numbers of out of home (OOH) media owners entered the category, resulting over time in an explosion of digital billboards being erected across a number of major South African cities..."

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What to do with your 2020 social strategy now

What to do with your 2020 social strategy now | consumer psychology | Scoop.it

"With COVID-19 at top of mind, learn how to assess evolving customer needs and identify which parts of your 2020 strategy to salvage or scrap ..."

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Burger King encourages people to be heroes by staying home

Burger King encourages people to be heroes by staying home | consumer psychology | Scoop.it

"Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive ..."

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Washington state proposes new bill to protect child 'influencers'

Washington state proposes new bill to protect child 'influencers' | consumer psychology | Scoop.it

'Washington House Bill 1627 proposes fair compensation and the right to privacy for children who star in profit-generating online content ..."

Oskar Almazan's curator insight, February 18, 2023 12:50 PM
In the first move by state legislatures to regulate the family vlogging industry, Washington state has introduced new child rights legislation(Opens in a new tab) affording legal protections for children starring in online content. Should it pass, the law — proposed through House Bill 1627(Opens in a new tab), titled "Protecting the interests of minor children featured on for-profit family vlogs" — would ensure that children featured in online content, such as family vlogs, would receive appropriate compensation for any profit-generating media. It requires parents to funnel a portion of content revenue into a separate fund for children to access when they are adults. The law also would enshrine a right to privacy for these children once they've reached legal adult status, allowing them to petition to have videos and other content deleted.
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How smartwatches could go from luxury accessory to ubiquitous necessity

How smartwatches could go from luxury accessory to ubiquitous necessity | consumer psychology | Scoop.it

"Here’s what smartwatch makers need to do ..."

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Couple make history with virtual lobola negotiations

Couple make history with virtual lobola negotiations | consumer psychology | Scoop.it

"A young couple eager to cement their love did not let Covid-19 stand in their way when they held what may have been the first-ever virtual lobola negotiation between ..."

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Spotify subscribers jump to 130M, but listening drops in hard-hit coronavirus areas

Spotify subscribers jump to 130M, but listening drops in hard-hit coronavirus areas | consumer psychology | Scoop.it

"People aren't exactly using Spotify as much in their cars or on their smartwatches right now ..."

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Nestlé expands blockchain to Swedish coffee brand Zoégas

Nestlé expands blockchain to Swedish coffee brand Zoégas | consumer psychology | Scoop.it

"Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release ..."

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Vine lets Virgin Mobile "flirt": News from warc.com

Vine lets Virgin Mobile "flirt": News from warc.com | consumer psychology | Scoop.it

"Virgin Mobile, the telecoms group, believes that video app Vine offers the ideal opportunity to "flirt" with consumers..."

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