McDonald’s goes to the movies with social media fans | Marketing Magazine | consumer psychology | Scoop.it
From www.marketingmag.ca - August 27, 2013 1:55 AM

"Is the McDonald’s french fry a super hero? Or is the Big Mac an international spy? Canadians can have their say as the chain invites them to submit 140-character storylines for the chance to have them made into a short animated film..."

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