consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl

Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl | consumer psychology | Scoop.it

"During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single ..."

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Is Chipotle's Scarecrow Film an Example of 'Disrupt and Delight' or 'Disrupt and Dislike'?

Is Chipotle's Scarecrow Film an Example of 'Disrupt and Delight' or 'Disrupt and Dislike'? | consumer psychology | Scoop.it

"There is a lot of debate over what message Chipotle is sending with its Scarecrow video..."

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The legal loophole of advergames: How ads disguised as video games are impacting today’s youth

The legal loophole of advergames: How ads disguised as video games are impacting today’s youth | consumer psychology | Scoop.it

"Last fall, we witnessed what select tech press called “one of the most successful marketing campaigns in history.” To promote its Food with Integrity campaign, Mexican fast food giant Chipotle developed an arcade-style mobile game that guided users ..."

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