"Crystal Pepsi, the quirky, failed, clear cola from the 1990s, is making a comeback ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A California man has spearheaded a social media campaign to bring back the short-lived Crystal Pepsi drink, prompting Pepsico to respond in a letter that further fuelled hopes of its revival ..." 
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