consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Coca Cola collect consumer insights with creative campaigns

How Coca Cola collect consumer insights with creative campaigns | consumer psychology | Scoop.it

"How the world's largest drinks company created your Cherry Sprite! ..."

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Coca-Cola draws ire of consumer rights groups - TheNiche Newspaper - Soul of the Nation

Coca-Cola draws ire of consumer rights groups - TheNiche Newspaper - Soul of the Nation | consumer psychology | Scoop.it

"A coalition of six Nigerian civil society organisations (CSOs) have written a petition to the Chairman of Board and Chief Executive Officer (CEO) of Coca-Cola Company, Muhtar Kent, over alleged consumer rights abuses by Coca-Cola Nigeria Limited ..."

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Coca-Cola U-turns over Stevia sweetener in Vitaminwater after social media backlash

Coca-Cola U-turns over Stevia sweetener in Vitaminwater after social media backlash | consumer psychology | Scoop.it

"Coca-Cola US is to revert to its original recipe for its Vitaminwater brand after receiving a barrage of complaints from consumers after ..."

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Coca-Cola's future isn't about soda anymore

Coca-Cola's future isn't about soda anymore | consumer psychology | Scoop.it

"Coca-Cola is investing in coffee ..."
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Coke reverses ten years of sagging sales by slapping names on bottles

Coke reverses ten years of sagging sales by slapping names on bottles | consumer psychology | Scoop.it

"To quote Stephen Sondheim, you’ve gotta get a gimmick if you want to get ahead ..."

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How Patio cola changed the world of fizzy drinks - BBC News

How Patio cola changed the world of fizzy drinks - BBC News | consumer psychology | Scoop.it

"There's a particular reason the supermarkets go down this route, says Marc David, a nutritional psychologist and founder of the Institute for the Psychology of Eating ..."

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