"The soccer star is launching a grooming brand with L’Oréal ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Major League Soccer recently celebrated its 20-year anniversary. But did the pivotal landmark take place 10 years ago when David Beckham signed for LA Galaxy? ..." 
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"Is a move into fashion on the cards? And what might his label be like? Robb Young sorts through the footballer's wardrobe in search of clues..."
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"David Beckham has today announced that he is adding another string to an already rather full bow, launching a grooming brand called House 99 in partnership with L’Oréal ..."
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"Spornosexual men try to emulate the bodies of sport and porn stars, such as David Beckham. A University of East Anglia expert says austerity has left men with no other way of gaining status .."
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