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Pepsi “not at all concerned” by negative initial reaction to new Diet Pepsi

Pepsi “not at all concerned” by negative initial reaction to new Diet Pepsi | consumer psychology | Scoop.it
From consumerist.com - October 10, 2015 3:02 AM

"After decades of using aspartame as the sweetener for its Diet Pepsi cola, PepsiCo made the switch to sucralose (aka Splenda) in August ..."

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Diet Pepsi dumps aspartame as consumer backlash hurts sales

Diet Pepsi dumps aspartame as consumer backlash hurts sales | consumer psychology | Scoop.it
From www.bloomberg.com - April 25, 2015 6:57 AM

"Diet Pepsi will ditch Aspartame after a consumer backlash crushed sales ..."

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