consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Estée Lauder opens first European store in Milan

Estée Lauder opens first European store in Milan | consumer psychology | Scoop.it

 Estée Lauder, the US cosmetics group's eponymous brand, has opened in via Dante, Milan, it first store in Europe, a 40 m2 space with a strong focus on the customer experience. (#889851)

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How Estée Lauder creates effective photos for Facebook, Pinterest, Twitter, Instagram

How Estée Lauder creates effective  photos for Facebook, Pinterest, Twitter, Instagram | consumer psychology | Scoop.it

"The cosmetics brand looks for youth, fun and engagement with various poolside combinations of products, props and hand models ..."

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Kendall Jenner signed as Estée Lauder's new face: social media consumers among targets

Kendall Jenner signed as Estée Lauder's new face: social media consumers among targets | consumer psychology | Scoop.it

"Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.    The company sees Jenner's personal social media followers ..."

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