consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Covid-19 Ads: How messaging is evolving in the new normal

Covid-19 Ads: How messaging is evolving in the new normal | consumer psychology | Scoop.it

"From Oreo, Facebook, to Skechers, here’s how brands have been communicating over the last few days..."

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Autonomous cars set to drive Ford into the future

Autonomous cars set to drive Ford into the future | consumer psychology | Scoop.it

"Ford is changing focus after a company shake-up saw the head of driverless cars become the CEO. The car manufacturer announced that (previous CEO) Mike Fields would be replaced by Bill Hackett. This comes on the heels of partnership talks between Ford and Google falling apart. Bill Hackett, former big furniture guy, will take over Ford with …"

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Ford still can repair its brand in South Africa but it needs to act quickly

Ford still can repair its brand in South Africa but it needs to act quickly | consumer psychology | Scoop.it

"Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends ..."

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Can't afford a new Mustang? Now you can 3D print one from home

Can't afford a new Mustang? Now you can 3D print one from home | consumer psychology | Scoop.it

"Ford has officially listed digital 3D printing files for the F-150 Raptor, Shelby GT350R, Focus ST, and Fiesta ST for purchase online ..."

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Ford print ad uses optical illusion to let you 'park' a car

Ford print ad uses optical illusion to let you 'park' a car | consumer psychology | Scoop.it

"This print ad lets you "park" a car with your eyes ..."

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Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™ | Sustainable Brands

Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™ | Sustainable Brands | consumer psychology | Scoop.it

"Coke and Ford have teamed up to fuel more sustainable design. The two companies have unveiled a Ford Fusion Energi plug-in hybrid research vehicle with interior fabric surfaces made using Coke’s PlantBottle material..."

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Ford shifts marketing focus to coronavirus relief program

Ford shifts marketing focus to coronavirus relief program | consumer psychology | Scoop.it

"Ford launched an ad campaign to raise awareness around a new program that provides assistance to customers impacted by the coronavirus pandemic, according to a company news release ..."

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Starbucks teams up with Ford and Amazon to allow in-car orders via Alexa

Starbucks teams up with Ford and Amazon to allow in-car orders via Alexa | consumer psychology | Scoop.it

"Ford owners and coffee drinkers will soon have a new voice-enabled way to order their morning cup of joe from Starbucks. The coffee giant today announced  ..."

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Ford is finally thinking beyond cars

Ford is finally thinking beyond cars | consumer psychology | Scoop.it

"Cars were a great idea until they started to destroy civilization. Now the inventor of that technology is busy working on the next big transportation idea, one that might not kill us all ..."

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Can Ford's "car clairvoyant" predict future trends? - CBS News

Can Ford's "car clairvoyant" predict future trends? - CBS News | consumer psychology | Scoop.it

"Sheryl Connelly works for Ford as the manager of global consumer trends and futuring, but her job has very little to do with cars ..."

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ford launches latest mustang with social media support | brand-e

ford launches latest mustang with social media support | brand-e | consumer psychology | Scoop.it

"Ford Motor Company is training up fans for the launch of the sixth generation of the iconic Mustang asking them ‘What’s their Mustang style?’, writes Sally Ratcliffe..."

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