consumer psychology
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Real-life consumer psychology – with a touch of technology
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The new millennials: Transitioning Generation Y to Generation Z - Brand Quarterly

The new millennials: Transitioning Generation Y to Generation Z - Brand Quarterly | consumer psychology | Scoop.it

"Brands, business leaders, and the mainstream media are losing out.  They’re missing the critical importance of Generation Z, America’s fastest growing new demographic.  Aged 6 to 21, Generation Z represents 26% of Americans. ..."

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Life is complicated for China's Gen Y

Life is complicated for China's Gen Y | consumer psychology | Scoop.it

"China's Generation Y can be contradictory, the outcome of growing up in a controlled environment and coming to adulthood in an open and fast-changing world, according to a study that argues marketers have to think outside of demographics and aim toward specific motivations ..."

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