"Johnnie Walker scotch whisky will be available in plastic-free bottles from early 2021, Diageo Plc said on Monday, as the world's biggest spirits maker ramps up efforts to tackle plastic waste ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Diageo's Jane Walker brand launch fell flat with female consumers -- here's why ..." 
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"A combination of global and local insight lay at the heart of the success of Johnnie Walker's biggest-ever marketing campaign, a top executive at the Scotch whisky brand has said ..."
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"Johnnie Walker's whisky ambassador, Ali Reynolds, told Business Insider it's possible to tell how expensive a whisky is by smelling it. ..."
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"Johnnie Walker, the most popular blended Scotch whisky in the world, plans to launch a rebranded version in the US that features a stylised woman on the label in place of its famous “striding man” logo ..."
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"One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while strolling in the Scottish Highlands ..."
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