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Real-life consumer psychology – with a touch of technology
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David Beckham’s latest pitch: Men’s cosmetics - Bloomberg 

David Beckham’s latest pitch: Men’s cosmetics - Bloomberg  | consumer psychology | Scoop.it

"The soccer star is launching a grooming brand with L’Oréal ..."

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Surprise! L’Oréal’s “gene boosting” products don’t really boost your genes or make you younger

Surprise! L’Oréal’s “gene boosting” products don’t really boost your genes or make you younger | consumer psychology | Scoop.it

"The Federal Trade Commission announced this afternoon that it has reached a settlement deal with cosmetics giant L’Oréal regarding charges of deceptive advertising about its Lancôme Génifique and L’Oréal Paris Youth Code skincare products, which..."

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L’Oréal’s new South Africa research centre opens for business

L’Oréal’s new South Africa research centre opens for business | consumer psychology | Scoop.it

"Global beauty player L’Oréal’s new Research & Innovation centre is now open for business, bringing its global R&D network to Sub-Saharan Africa for the first time ..."

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