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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Ad of the Day: Craving Mr. Peanut? Planters' animated mascot returns, with an attitude

Ad of the Day: Craving Mr. Peanut? Planters' animated mascot returns, with an attitude | consumer psychology | Scoop.it

"Planters' iconic mascot is getting to be a real nut-buster these days. Slap on your monocle and watch how Mr. Peanut taunts his nemesis, Richard the Nutcracker, in the new ad below, sealing the dude in a glass chamber and tempting him with snacks to test Planters' "craveability."  That's one sadistic nut! ..."

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How Snoopy killed Peanuts

How Snoopy killed Peanuts | consumer psychology | Scoop.it

"By the end of its run in 1999, Peanuts was an institution. It had become an omnipresent part of American culture, and that’s not a compliment.
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