"PepsiCo partners with the UEFA to offer 100% recyclable PepsiCo packaging, as well as returnable beverage cups, at the Women's UCL Finals ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content ..." 
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"PepsiCo has launched a loyalty programme that lets customers use their mobile phone to scan a code printed on drink bottles and snack bags to earn 10%..."
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PepsiCo has launched a high-profile premium bottled water brand called LIFEWTR, to appeal to millennials. Described as a purified water that is pH balanced with electrolytes, LIFEWTR utilizes sleek bottle designs and oft-changing labels featuring emerging artists with backgrounds in mediums such as graphic design, street art and photography ..."
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"A California man has spearheaded a social media campaign to bring back the short-lived Crystal Pepsi drink, prompting Pepsico to respond in a letter that further fuelled hopes of its revival ..."
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"PepsiCo, the food and beverage giant, believes brand "lovers" should play a more important role in market research than they often do at present..."
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"PepsiCo and Coca-Cola enter hard soda markets, causing concerns among regulators and researchers ..."
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"PepsiCo is launching a new enhanced water drink called Driftwell ..."
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"PepsiCo revealed today (28 November) that it will trial the introduction of traffic light nutritional labelling, already implemented in the UK and Ireland, across other European markets after it suspended its involvement in the Evolved Nutrition Label (ENL) scheme ..."
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"After decades of using aspartame as the sweetener for its Diet Pepsi cola, PepsiCo made the switch to sucralose (aka Splenda) in August ..."
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"The Lays “Do Us a Flavor” campaign allows people to express their passion for food — and that’s part of why it’s a success ..."
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"Have you ever cracked open a bottle of Tropicana orange juice and thought to yourself, "I would drink so much more of this juice if it smelled even more orange-y"? Probably not, but the folks at Pepsico are seeking to patent technology that would arouse the customer’s sense of smell from the moment the container is opened..."
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