consumer psychology

"Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands of Swifties to support the brands she's worn ..."

"Is Taylor Swift exclusively for teenagers? That's undoubtedly a myth, as the Eras Tour was the first to shatter $1 billion in ticket sales. The ..."

"How brands say sorry to save face. Humans are social creatures. We jump aboard moral bandwagons. This is especially true in the digital age. We light our Internet torches and march together toward the common enemy ..."

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"As virtual reality companies hunt for ways to spread their tech, they may find an unexpected audience for wide-scale adoption: Swifties ..."

"This week, as “Swifties of the Flower Moon” took over social media, Swift trounced Martin Scorsese at the US box office. Beyoncé’s tour film is coming later this fall. Cinema is back, baby! ..."

"To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours ..."