Amazon remains best perceived; Trivago is one to watch | consumer psychology | Scoop.it
From www.mediapost.com - July 14, 2015 1:58 PM

"Most of the brands at the top of the list invest heavily in advertising and marketing," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily" "Show this list to your CFO." Amazon remains the best perceived brand for the first half of 2015, while Trivago is one to watch ..."