consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Multigenerational housing is coming back in a big way

Multigenerational housing is coming back in a big way | consumer psychology | Scoop.it

"Americans used to live in multigenerational homes. We’re starting to, again ..."

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Here's where to find your actual free credit reports. Don't Google. - The Washington Post

Here's where to find your actual free credit reports. Don't Google. - The Washington Post | consumer psychology | Scoop.it

"Never search the web if you're looking for free credit reports. Google ads lead you away from a government-mandated free service ..."

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Study finds which types of digital ads are most annoying for consumers

Study finds which types of digital ads are most annoying for consumers | consumer psychology | Scoop.it

"A survey of US digital ad buyers reveals which types of ads are likely to be most annoying for consumers ..."

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Marketing the Cosmic Crisp: Will consumers bite?

Marketing the Cosmic Crisp: Will consumers bite? | consumer psychology | Scoop.it

"Cosmic Crisp, a new apple variety more than 20 years in the making, is hitting stores this fall in the U.S ..."

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Think before you (market your) drink to multicultural consumers -

Think before you (market your) drink to multicultural consumers - | consumer psychology | Scoop.it

"Despite a significant, increase in multicultural consumers in the U.S., marketers of premium and luxury goods show little interest in this demographic ..."

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TikTok is gaining steam in the US

TikTok is gaining steam in the US | consumer psychology | Scoop.it

"TikTok, the Beijing-based lip-synching app, was the fastest growing app in the US in September 2018. Across the App Store and Google Play, TikTok’s September installs reached 3.81 million, beating out No ..."

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How to stop your smart TV from tracking what you watch - The New York Times 

How to stop your smart TV from tracking what you watch - The New York Times  | consumer psychology | Scoop.it

"Millions of smart TVs in U.S. homes are tracking everything you watch for the sake of advertisers. If that doesn’t sit right with you, here’s how to turn it off ..."

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Walmart employees have been working alongside robots. This is what they discovered

Walmart employees have been working alongside robots. This is what they discovered | consumer psychology | Scoop.it

"In 50 Walmart locations around the United States, robots from the San Francisco-based robotics firm Bossa Nova are welcomed with open arms ...."

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The mobile payments race: Why China is leading the pack - for now 

The mobile payments race: Why China is leading the pack - for now  | consumer psychology | Scoop.it

"Fast growth by China's Alipay and WeChat Pay will likely continue in parts of Southeast Asia where traditional credit cards were never strong ..."

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Estée Lauder opens first European store in Milan

Estée Lauder opens first European store in Milan | consumer psychology | Scoop.it

 Estée Lauder, the US cosmetics group's eponymous brand, has opened in via Dante, Milan, it first store in Europe, a 40 m2 space with a strong focus on the customer experience. (#889851)

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This grocery chain is most loved in U.S., survey says

This grocery chain is most loved in U.S., survey says | consumer psychology | Scoop.it

"One supermarket stands above the pack, according to a customer satisfaction survey of major grocery chains ..."

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Victoria's Secret teams up with UMich for 'cheeky' college apparel

Victoria's Secret teams up with UMich for 'cheeky' college apparel | consumer psychology | Scoop.it

"The product lines has expanded and improved since then. It's going to be awesome," said Scott Hirth, president and co-owner of The M Den ..."

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A British home empire aims to colonize America

A British home empire aims to colonize America | consumer psychology | Scoop.it

"Chrissie Rucker, founder of a housewares line in Britain, has set her sights on the United States. Will American shoppers go for her monochrome ethos? ..."

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The Economics Of - How Primark built a thriving fashion business without selling online

The Economics Of - How Primark built a thriving fashion business without selling online | consumer psychology | Scoop.it

"E-commerce is booming, but Primark is increasing its revenue by focusing on retail stores.WSJ’s Trefor Moss explains how Primark has gained a foothold in the US..."

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McDonald's adult happy meal in US is so successful some restaurants ran out of 'toys', boxes day 1

McDonald's adult happy meal in US is so successful some restaurants ran out of 'toys', boxes day 1 | consumer psychology | Scoop.it

"Selling out of the meals echoes the success of the Travis Scott and BTS meals ..."

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Middle-class death spiral: Consumers have never been in more debt, and bankruptcies are surging

Middle-class death spiral: Consumers have never been in more debt, and bankruptcies are surging | consumer psychology | Scoop.it

"This wasn't supposed to happen.  During the relative economic stability of the past few years, the middle class was supposed to experience a resurgence, but instead it has just continued to be hollowed out.  The..."

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These eleven companies control everything you buy - Wikibuy

These eleven companies control everything you buy - Wikibuy | consumer psychology | Scoop.it

"Is freedom of choice an illusion? ..."

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PwC study reveals why consumers use wearables

PwC study reveals why consumers use wearables | consumer psychology | Scoop.it

"A new PwC analysis has found that almost half (49%) the people in the United States own a wearable device ..."

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Tinder rolls out 'Tinder U' feature exclusively for college students 

Tinder rolls out 'Tinder U' feature exclusively for college students  | consumer psychology | Scoop.it

"Tinder has launched Tinder U, basically a dating 'filter' for students at four-year, accredited, not-for-profit schools in the U.S. ..."

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Amazon rolls out model 'smart' homes for U.S. shoppers to try out Alexa | Reuters

Amazon rolls out model 'smart' homes for U.S. shoppers to try out Alexa | Reuters | consumer psychology | Scoop.it

"Amazon.com Inc on Wednesday said it has set up model "smart" homes across the United States for shoppers to experience what it's like for voice aide Alexa to dim the lights, turn on the TV or order more laundry detergent ..."

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Lacoste stores are adopting Alipay to attract tourists from China 

Lacoste stores are adopting Alipay to attract tourists from China  | consumer psychology | Scoop.it

"Lacoste banks on Chinese tourism by accepting Alibaba's payment system at its U.S. stores ..."

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Amazing! The feelings that drive an economy might surprise you!  

Amazing! The feelings that drive an economy might surprise you!   | consumer psychology | Scoop.it

"Consumer confidence is a funny thing.It is little more than a feeling, and yet it drives millions of dollars in business—especially around this time of year ..."

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Study: Starbucks is the king of customer loyalty

Study: Starbucks is the king of customer loyalty | consumer psychology | Scoop.it

"How do you measure brand loyalty these days? Is it through rewards? Mobile users? Traffic? For restaurant brands, the reality is that question has never been more convoluted. Many companies have simply cut bait and decided brand loyalty is dead. But studies have shown the opposite to be true, even among the much-maligned millennial generation ..."

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Curated advertising is coming to highway billboards

Curated advertising is coming to highway billboards | consumer psychology | Scoop.it

"The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer ..."

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The story behind Old Navy's flag tee, a nostalgic — and accidental — phenomenon

The story behind Old Navy's flag tee, a nostalgic — and accidental — phenomenon | consumer psychology | Scoop.it

"The retail giant never expected for its Fourth-of-July line to become as tied to Americana as it is now, 23 years later ..."

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