consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How fashion graduates’ personalities are being matched with brands

How fashion graduates’ personalities are being matched with brands | consumer psychology | Scoop.it

"IBM’s supercomputer Watson uses cognitive technology to link up graduates and fashion brands with similar “emotional traits ..."
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Ad of the Day: IBM's Watson talks love and loss with Bob Dylan in advertising's oddest pairing

Ad of the Day: IBM's Watson talks love and loss with Bob Dylan in advertising's oddest pairing | consumer psychology | Scoop.it

"Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov ..."

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IBM's Watson supercomputer to start analyzing your selfies for marketing data

IBM's Watson supercomputer to start analyzing your selfies for marketing data | consumer psychology | Scoop.it

"Watson, no longer content beating people at Jeopardy!, now wants to know everything about you ..."

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IBM announces Watson-powered ads that think

IBM announces Watson-powered ads that think | consumer psychology | Scoop.it

"The new “cognitive ads,” launching this fall initially through IBM's The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner ..."

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Hitachi's new customer service robot can keep pace with humans

Hitachi's new customer service robot can keep pace with humans | consumer psychology | Scoop.it

"Last week in Tokyo, Hitachi unveiled a new humanoid robot, the EMIEW3, that's aimed at automating customer service in stores and public facilities ..."

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CVS teams up with Watson the supercomputer to mine health care data

CVS teams up with Watson the supercomputer to mine health care data | consumer psychology | Scoop.it

"A new partnership between health care data repository IBM Watson Health and CVS Pharmacy could have huge implications for prescription-holding customers yearning for relevant, up-to-date data that could help them make better health-related decisions ..."

Ayu Dita's curator insight, August 3, 2015 3:27 AM

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