"With more than 1.3 billion monthly active users who rely on it to send texts, make payments, buy tickets and access the news, Tencent’s WeChat serves as a blueprint for what Musk’s “everything app” could become ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
medium
"Walk down any street in Beijing, Shanghai, or any other city in China, and you’ll see the same sight: locals glued to their phones, scrolling through WeChat. But they’re not just looking at their…" 
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"Asia Pacific paved the way for the expansion and evolution of digital consumers. Mobile-enabled consumers in the Asia Pacific to leapfrog other regions in many facets of life. The rise of social commerce, digital wallets and now super apps are three of the clearest ways that Asia has most impacted ..."
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"Consumers are seeing it from the likes of Shanghai’s new mega-sized Starbucks and Tokyo’s iconic Dover Street Market—it’s called “destination retailing” and now, London’s luxury shopping mecca, Harrods, is making adaptations to its Knightsbridge store to capitalize on the trend …"
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"China’s most popular mobile messaging app offers a range of booking and buying services to leave rival WhatsApp trailing in its wake, but it isn’t resting on its laurels just yet ..."
Webuy Houses's curator insight,
January 10, 2016 6:45 AM
WeChat trends to expect in 2016: virtual reality, more ads, global expansion of Tencent app’s wallet function http://goo.gl/H3cZEK
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"Popular messaging app WeChat has taken a step forward in evolving as a platform after it opened up an option on Weixin — the version of WeChat offered in China — for official account owners to set up shop within the app ..."
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"A new generation of Asian & African super apps are seeking to emulate the success of China's WeChat in their home markets. Here's why ..."
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"While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two ..."
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"Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region ..."
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"Whatever happens, it’s almost certain there are a number of people who were involved with company who will be left wondering what might have been, writes Stuart Thomas ..."
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"Wildly-popular messaging service WeChat and its Weixin counterpart (which only users in China get) have hit a combined new high of 235.8 million monthly active users, up a staggering 176.8 percent year-on-year..."
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