consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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TK Maxx celebrates the friction in its customer experience 

TK Maxx celebrates the friction in its customer experience  | consumer psychology | Scoop.it

"There is a lot of talk these days about creating friction-less customer experiences. TK Maxx isn't listening and in their most recent advertisement they celebrate the friction that is an essential part of their customer experience ..."

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Bagging a bargain: Shopping as sport

Bagging a bargain: Shopping as sport | consumer psychology | Scoop.it

"On your marks, get set, SHOP. Sport Shoppers are an intriguing, emerging breed of discerning and dedicated shoppers who even have their own app on which to display their 'scores..."

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Why does sales shopping turn us into barbarians? - Telegraph.co.uk

Why does sales shopping turn us into barbarians? - Telegraph.co.uk | consumer psychology | Scoop.it

"After angry scenes in stores across Britain on Black Friday, here's why we are programmed to love a bargain-hunt ..."

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