Boots has launched a suite of digital accessibility and language tools on boots.com to provide a more inclusive experience for those who face difficulties when shopping online. As the first […]...
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Sephora announced that it will be expanding its retail footprint by openining 35 new locations across the United States throughout 2019 ..." 
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"Misleading claims and confusion have the potential to damage beauty brands that are not completely honest and transparent about their ethical credentials ..."
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"Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region ..."
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"A multibillion-dollar industry of skin-whitening products dominates the West African beauty market, creating a world of mixed messages for the women who live there ..."
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"Global beauty player L’Oréal’s new Research & Innovation centre is now open for business, bringing its global R&D network to Sub-Saharan Africa for the first time ..."
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"Beauty may well be in the eye of the beholder, but only the most rabidly anti-Apple beholder wouldn’t agree that some of its hardware is utterly beautiful by any objective standard. What is completely subjective is this list ..."
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From
gizmodo
"Manhole covers don’t have to be ugly sewer lids. In Japan, they can be astoundingly intricate, colorful, museum-worthy feats of urban design.
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"Brazil has come a long way in the last three decades. As its economy roared to life, the country transformed from a debt pariah into a rising global star. Between 1988 and 2013, GDP doubled ..."
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"If you want to get paid, it helps being beautiful.
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"A new study conducted by Dove revealed 82% of women believe social media is influencing today’s definition of beauty ..."
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"How facial muscle paralysis insinuated itself into our emotional and creative lives ..."
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"This year brought the end of the swimsuit and ball gown portions of the competition, but how did we get here? Miss America has a long, controversial, and volatile history, and we can only imagine what its future holds ..."
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"In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands — including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin ..."
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"After years of encouraging women to love their bodies, Dove set out to give its plastic bottles a makeover ..."
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"Germany is proving one country where Amazon appears to be finding its feet with beauty ecommerce, according to a new report by think tank L2 ..."
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"Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand ..."
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"Redefining beauty and image self-confidence were two of the very big themes that led to some of the best viral campaigns of 2015 ..."
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"When you work, breathe and live brands like I do, it's rare to find one that touches you on a personal level. Enter Aesop: alchemists of luxurious products for the skin, hair and body ..."
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"Gaga is the face — and photographer — of Shiseido's New Year's ad campaign ..."
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"Celebrity endorsement is no longer a sign of a trustworthy brand for consumers, according to researched collated by beauty retail giant Feel Unique ..."
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