"Nike believes in using customers as influencers and approaching them as a media channel with co-creation at the fore, according to a senior executive at the sportswear company ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the brand story while adding their own personal touch..." 
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Scoop.it!
"How disruptive technologies will shake, but not break, our enduring bond with brands ..."
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