"Traditional research techniques rely on the deeply flawed process of asking consumers to self-analyse their behaviours–Collective’s Adam Cleaver argues that we need to explore the subconscious ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Chocolate brands are consistently looking to reach an ever-evolving consumer base with new innovations. In recent years, we’ve seen a variety of new flavors that capture the attention of younger consumers ..." 
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"Coca-Cola is planning to bring its Middle East juice drink Rani Float to India, on the back of soaring consumer interest in the segment ..."
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"Twitter, the online news and social platform, successfully tapped the power of consumer research to help understand why non-users were often confused by the purpose its service fulfills ..."
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"Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening ..."
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"Consumer research is tricky because social dynamics almost always get in the way. When asked, people tend to tell you what they think you want to hear ..."
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"NRF has released a report profiling the major worldwide consumer trends that will shape the industry in 2020, highlighting value, sustainability and flexibility as top concerns for shoppers heading into the new decade ..."
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"Research suggests that people heed negative reviews more than positive ones — despite their questionable credibility ..."
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"Global market research company Euromonitor International has come up with the latest “Top 5 Digital Consumer Trends in 2018”.According to Michelle Evans, head of digital consumer research at Euromonitor International, here are the five digital trends that continue to change the path to purchase ..."
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"Based on the purchases in Waitrose shops and online, and our consumer research, we can reveal what we're is eating and drinking. Find out more on Waitrose.com ..."
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"For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help? ..."
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