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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The world of customer insight is being influenced by two seemingly opposing drivers - neuroscience and big data - that can skew our thinking, writes Mhairi McEwan...." 
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Scoop.it!
"Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth ..."
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