consumer psychology
31.9K views | +0 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Do diffusion lines still make sense? - The Business of Fashion

Do diffusion lines still make sense? - The Business of Fashion | consumer psychology | Scoop.it

"Since their inception, second-tier “diffusion” lines like Emporio Armani, D&G and Marc by Marc Jacobs, which combined the halo of a designer brand with more accessible fabrications and lower price points, grew to become ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

WhatsApp versus BBM: The diffusion of innovation - www.arabiangazette

WhatsApp versus BBM: The diffusion of innovation - www.arabiangazette | consumer psychology | Scoop.it

"An innovation theory analysis reveals how WhatsApp has won the battle against BBM ..."

No comment yet.