"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally ..." 
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"A large digital gender gap exists in India, with almost half of the female population having neither the time nor the inclination to access the internet, a new study has found ..."
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"Young doesn’t necessarily equal web savvy, at least according to a recent Stanford study. More than 80 percent of students were unable to tell an advertisement — labeled as sponsored content — from a news story ..."
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"Millennials and younger generations expect to use their own technologies and biological data to help doctors deliver more personal care ..."
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"The cosmetics industry is embracing new technologies, as it attempts to attract a new wave of digital natives ..."
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