consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Why so many fashion brands are casting their own employees in ad campaigns 

Why so many fashion brands are casting their own employees in ad campaigns  | consumer psychology | Scoop.it

"As fashion brands and retailers grapple with how to be more inclusive, they are looking within their own ranks, casting employees in their fashion ads ..."

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Seven shopping secrets straight from an Aldi employee

Seven shopping secrets straight from an Aldi employee | consumer psychology | Scoop.it

"Aldi grocery stores may be famous for their exceptionally low price points, but we're finding out that there's a lot more to the company than just a solid deal ..."

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Big brands are enlisting employees to create an army of social media mavens

Big brands are enlisting employees to create an army of social media mavens | consumer psychology | Scoop.it

"If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand ..."

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A guide to brand advocacy and brand loyalty

A guide to brand advocacy and brand loyalty | consumer psychology | Scoop.it

"Let’s talk about brand loyalty and advocacy, shall we? Of course we shall ..."

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Perfect nails, poisoned workers

Perfect nails, poisoned workers | consumer psychology | Scoop.it

"Some ingredients used in nail products have been tied to cancer, miscarriages, lung diseases and other ailments. The industry has long fought regulations ..."

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2015 customer experience trends and tips

2015 customer experience trends and tips | consumer psychology | Scoop.it

"Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here ..."


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Hologram Employees: Can Virtual Workers Replace Real Ones?

Hologram Employees: Can Virtual Workers Replace Real Ones? | consumer psychology | Scoop.it

"Meet Ava, who demands no annual salary, no sick time and is ready to work 24/7. Places from airports to hospitals see this hologram employee as the dream hire, and experts say small businesses may be next to join the trend..."

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Walmart employees have been working alongside robots. This is what they discovered

Walmart employees have been working alongside robots. This is what they discovered | consumer psychology | Scoop.it

"In 50 Walmart locations around the United States, robots from the San Francisco-based robotics firm Bossa Nova are welcomed with open arms ...."

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How Uber deceives the authorities worldwide

How Uber deceives the authorities worldwide | consumer psychology | Scoop.it

"A program uses data Uber collected to evade law enforcement in cities that resist the ride-hailing service, some current and former Uber employees said ..."

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Facebook conducts empathy experiment by forcing employees to replace their iPhones with Droids

Facebook conducts empathy experiment by forcing employees to replace their iPhones with Droids | consumer psychology | Scoop.it

"The social network is testing its employees for the sake of its customers in developing customers by taking away their iPhones and replacing them with Android phones so they can better understand how most of the world uses the internet ..."

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The Uber effect: Instacart shifts away from contract workers

The Uber effect: Instacart shifts away from contract workers | consumer psychology | Scoop.it

"Instacart introduces a new option for its workers: become an employee ..."

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Why Nordstrom’s digital strategy works (and yours probably doesn’t)

Why Nordstrom’s digital strategy works (and yours probably doesn’t) | consumer psychology | Scoop.it

"The importance of integration ..."

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Disney employees - Trends Addict

Disney employees - Trends Addict | consumer psychology | Scoop.it

1. Don’t Point at Me! Did you know that employees at Disneyland aren’t allowed to point at guests using one finger? While this seems kind of crazy, the logic behind it is quite sound once you learn it. People from all over the world come to Disneyland to see the magic ..."

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Inside a Bandit’s Brain | STORES.org

Inside a Bandit’s Brain | STORES.org | consumer psychology | Scoop.it

"Loss prevention is one of the most important — and costly — components of retail. Companies spend millions equipping stores with the best surveillance equipment and theft deterrents, locking away easy-to-grab goods that thieves pocket quicker than security can react..."

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Related: ABC News reports: Busting organized retail crime

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