"Microsoft’s acquisition of Minecraft would be an acknowledgment that gaming is central to many people’s lives, serving as an engaging mode of entertainment or merely a time killer ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
'Engaging respondents with interesting measurement tasks. Involving clients with visualizations of actionable findings. Challenging marketing research to provide a theoretical basis for its measurement procedures..." 
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"...While mobile marketing is still a relatively new sector, the use of NFC technology for this purpose is perhaps even rarer. While more and more smart phones and tablet PCs are coming equipped with NFC capabilities, and even consumer adoption is on the rise, marketers are still wary of this new technology..."
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"Virgin Mobile, the telecoms group, believes that video app Vine offers the ideal opportunity to "flirt" with consumers..."
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