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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Coca-Cola opens a can of augmented reality to get consumers into the holiday spirit « Mobile AR News
"Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice ..." 
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"In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut..."
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"Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now ..."
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"Any product -- from makeup to food and clothes to gas -- can use gamification to increase engagement ..."
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"Personality and "Buzzfeed" quizzes are a fast way to drive a ton of engagement and collect even more leads. See how a global furniture brand collected nearly 200K leads with one simple quiz. ..."
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"Despite falling ratings, a VAB report says television is still the best way to reach the demo ..."
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"Learn how large and small eCommerce brands are leveraging social media to build their brand, foster engagement and help encourage their target audience to shop ..."
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"To be a predator, Forrester says, you must be skilled in 15 technologies across four categories: systems of engagement, systems of automation, systems of insight, and systems of record. Click through the slideshow to learn more ..."
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"Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign ..."
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"I recently discovered Anthropologie has Wi-Fi in its London Regent Street store ...
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"There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones ..."
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"Consumers' shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews..."
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"Diane Von Furstenberg is taking back the power and moving away from influencers and into live streaming. Is it paying off? ..."
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"Video is essential to a marketing strategy. That's why there's so much competition! Here are some tools to help your YouTube videos stand out ..."
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"Director of Special Projects Nick Jacobs weighs in on how “The Crew” will their brand enhance awareness and loyalty ..."
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"Using data from Facebook, Instagram, Twitter, and LinkedIn, we've ranked the 30 most influential companies across social media in five industries ..."
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"Interest in the Ryder Cup, which begins in earnest today, extends beyond golf fans, while a restructuring of commercial activity means more brands than ever are becoming involved ..."
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"Chinese consumers are more likely to use sharing economy platforms for holiday homes or car rentals than American or British consumers, according to a new survey, but in all three countries reducing risk has the potential to increase engagement. ..."
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"Forbes research shows that 70% of millennials in the US and 62% in the UK claim they would appreciate a brand or retailer using emotion AI tech ..."
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"These Best Augmented Reality Advertising Campaigns by World's Most Admired Companies Will Make Your Eyes Amazed From Beginning to Till End ..."
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"What’s the point of digitally engaging customers? Does it really help drive brand loyalty? These are a few of the big-picture tech questions that Technomic ..."
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"In this article, Let's Talk Payments provides insights on the role of role of chatbots in building customer loyalty ..."
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"Twenty-seven of the world's leading football clubs have signed up to a new digital platform that aims to engage fans in a different way – and to offer brands a ..."
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"There are some WordPress plugins for boosting engagement on your website, that will surely help you make your content viral and get plenty of social shares ..."
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