"Traffic and transport planning can entice consumers back to entertainment precincts with the assurance of a positive experience from door-to-door ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"It’s not enough today for packaging to merely contain the product inside. Consumers are asking that packaging do so much more: It must excite, inform, create an experience and even save the planet. Enhancing the user experience ..." 
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"Somerset House’s new exhibition on the work of Icelandic musician Björk explores the combined power of technology and music in creating emotional audience experiences ..."
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"These seven tools will help you define, map and act on the customer journey to create better experiences for your customers ..."
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"Supermarkets are going all-out for clever ways to make your shopping experience smoother ..."
Ayu Dita's curator insight,
August 3, 2015 4:15 AM
SERVICE PEMANAS AIR SOLAHART * TIDAK PANAS
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"'Phygital' shoppers have high expectations and combine online and in-store experiences in whatever way is most convenient for them, utilising a range of technologies to help them find what they want, according to a new study ..."
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"In retail, innovation is the name of the game. Increasingly, retailers are staying ahead through unique in-store experiences that inspire shoppers through ..."
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"I read with great interest the James Surowiecki New Yorker article titled “Twilight of the Brands.” Surowiecki takes on the notion that brands are the most important assets that a company can have ..."
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"New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal..."
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"The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was..."
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"From fingerprint and iris scans to smart wristbands and luggage tags, technology is transforming familiar parts of the travel experience..."
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"A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs...."
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"The travel retail industry has seen huge growth over the past few years ..."
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"Roughly one third of U.S. social media users ages 16-34, or 25.5 million people, is a “social creator” or social influencer, according to a new study from Yahoo, Deep Focus, Shareablee and Ipsos, which breaks this huge group down into three sub-groups based on their level of experience and expertise ..."
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"New effects create what movie makers call a fourth dimension, with cinema seats shaking and tilting and wind gusts blowing through the audience to simulate experiences such as flight ..."
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"The accumulation of clutter is out of control, writes trend forecaster James Wallman ..."
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"Our memories of experiences--more than the experiences themselves--drive decision-making. Jeremy Finch of Altitude explains how to incorporate this ..."
Leona Ungerer's insight:
"Research has shown that we’re made up of two “selves,” and these selves care about totally different things. Our “experiencing self” is concerned with what’s happening in the immediate moment. And our “remembering self” evaluates and stores each experience and determines whether or not it’s worth experiencing again."
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"Who said the high street was dead? Or wildly made the prediction that its demise would come as a result of the online world? Well, whoever it was, they were quite wrong ..."
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"...Gutfreund describes them as vocal consumers who were raised to believe their thoughts are valuable and who frequently voice those opinions through social media. They are more likely to buy a product because they believe in what the company stands for and stop buying it if the company does something that offends them, she said..."
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"Department store chain Nordstrom is contemplating putting iPads in dressing rooms to elevate its customer experience and allow it to be more accessible to digital-savvy customers..."
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The article mentions Australia, but it has general relevance.