"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception.
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