"Hundreds queued for today’s release – and with the €180 shoes doubling as €700+ transport tickets, it wasn’t just the usual sneakerheads ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand ..." 
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"Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50 ..."
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"UK marketers launching new alcoholic drinks face major obstacles to success, with a new report showing that eight in ten out-of-home drinkers rarely or never try such products ..."
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"��✨������#Starbucks has done it again! ��Small World on Fleek! ����✨These are the Cutest New ceramic travel mugs from #Disneyland @starbucks ..."
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"YILI's limited edition mineral water packaging draws inspiration from nature and is conceived by creative agency Brandimage. The Singapore-based agency adorned each of the brand's ..."
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"I live in a rather deprived part of the Northeast: I can only reach a Costco store by driving more than two hours in any direction. (Except north ..."
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"It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of itself..."
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Genius idea to encourage young people to use public transport!! The collaboration with Adidas is working to reposition the transport company BVG as a cool brand representing the city of Berlin.