Is Vine's loop counter useful or 'weird' marketing math? - Adweek | consumer psychology | Scoop.it
From www.adweek.com - October 10, 2014 3:30 AM

"Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in gauging the effectiveness of short clips ..."