consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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From coffee bean to cup: Starbucks brews a blockchain-based supply chain with Microsoft

From coffee bean to cup: Starbucks brews a blockchain-based supply chain with Microsoft | consumer psychology | Scoop.it

"While the coffee chain explores a new tracking system and mobile app, two surveys show that not everyone is fully on board with the much-hyped distributed ledger technology ..."

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The fascinating psychology behind free-to-play mobile app games

The fascinating psychology behind free-to-play mobile app games | consumer psychology | Scoop.it

"If you've ever played a free-to-play game like Candy Crush, Plants vs Zombies 2 or Clash of Clans and defied the "free" part by parting with your cash, don't be ..."

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3 People to Follow on Vine for Branding Ideas

3 People to Follow on Vine for Branding Ideas | consumer psychology | Scoop.it

"Six seconds. That's all it takes for a video to leave a lasting impression. Such is the idea behind Vine, a fast-growing mobile app from Twitter that allows you to create short video clips..."

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Do consumers care about food waste? New retail app will find out 02/12/2019 

Do consumers care about food waste? New retail app will find out 02/12/2019  | consumer psychology | Scoop.it

"Midwestern grocery chain Hy-Vee is testing a new app aimed at reducing food waste, a move the retailer hopes will heighten consumer awareness about one of the planet’s biggest problems. ..."

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Timberland, Kenneth Cole Track Shoppers Who Opt-In For Deals

Timberland, Kenneth Cole Track Shoppers Who Opt-In For Deals | consumer psychology | Scoop.it

"Kenneth Cole and Timberland are testing a mobile app that tracks store visitors who opt-in for deals..."

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