consumer psychology
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Real-life consumer psychology – with a touch of technology
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Emojis used to develop a modern face scale for product testing

Emojis used to develop a modern face scale for product testing | consumer psychology | Scoop.it

"A new study finds that emojis are a viable alternative to words when it comes to accurately measuring how kids feel about food, products and other experiences. With that discovery, researchers developed an emoji scale that may help companies better test products in non-Western cultures ..."

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Uh-oh, Mozilla is open-sourcing its new logo design

Uh-oh, Mozilla is open-sourcing its new logo design | consumer psychology | Scoop.it

"The nonprofit behind Firefox wants the community to help shape the design of its new visual identity. Creative commons or creative chaos? ..."

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