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When brands advocate social causes, authenticity is key

When brands advocate social causes, authenticity is key | consumer psychology | Scoop.it
From www.entrepreneur.com - February 16, 2019 9:02 AM

"Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad ..."

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New logo for Rome | News in Rome | Rome City Guide | Wanted in Rome

New logo for Rome | News in Rome | Rome City Guide | Wanted in Rome | consumer psychology | Scoop.it
From www.wantedinrome.com - February 19, 2015 3:22 AM

"English-language emblem causes controversy.
Rome has dropped the ..."

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Pepsi, United, and the speed of corporate shame

Pepsi, United, and the speed of corporate shame | consumer psychology | Scoop.it
From hbr.org - April 16, 2017 6:15 AM

"Empowered employees could prevent these disasters ..."

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Uh-Oh: Beyoncé's face is uh-oh

Uh-Oh: Beyoncé's face is uh-oh | consumer psychology | Scoop.it
From defamer.gawker.com - February 19, 2015 3:17 AM

"Two hundred and twenty-four apparently unretouched photos of self-styled Queen Bey Beyoncé were leaked on a website called The Beyoncé World this morning, sending shockwaves across the one inhabited by all of us ..."

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