consumer psychology
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Real-life consumer psychology – with a touch of technology
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Taxi wars: How Ola is relying on technology to beat the competition

Taxi wars: How Ola is relying on technology to beat the competition | consumer psychology | Scoop.it

"Ola is betting big on connected cars and mapping innovations ..."

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Linking music to consumer behaviour strikes a chord with marketers

Linking music to consumer behaviour strikes a chord with marketers | consumer psychology | Scoop.it

"Connections between people’s taste in music and what they do mean that playlists will become a powerful predictor of consumer habits ..."

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Apple removed songs from iPods without telling customers

Apple removed songs from iPods without telling customers | consumer psychology | Scoop.it

"Music is incredibly personal. What we like says so much about us and acts as a roadmap of our lives with songs attached to moments. So when a company removes some of those songs from a device because they are from a rival, it’s kind of a big deal  ..."

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How to recover any accidentally deleted Spotify playlist

How to recover any accidentally deleted Spotify playlist | consumer psychology | Scoop.it

"If you accidentally deleted a major Spotify playlist, your life doesn't have to be over yet. There's a quick trick you can use to recover it with ease ..."

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Apple Music is strong on design, weak on social networking - New York Times

Apple Music is strong on design, weak on social networking - New York Times | consumer psychology | Scoop.it

"The service brags that its playlists are curated by people not algorithms; on the other hand, its social network app needs retooling ..."

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Retailers Fine-Tune Their Playlists With Shopping-Mood Music

Retailers Fine-Tune Their Playlists With Shopping-Mood Music | consumer psychology | Scoop.it

"Playlists from Urban Outfitters, Macy's and Abercrombie & Fitch go mobile to bring brands Into consumers' lives outside the store..."

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