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Real-life consumer psychology – with a touch of technology
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Why drinks companies should tap into happiness - Consumer Trends

Why drinks companies should tap into happiness - Consumer Trends | consumer psychology | Scoop.it

"The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive psychology - a field of psychological study focused on happiness that has emerged over the past two decades - is in tune with key consumer trends and is proving an effective framework for new approaches to brand marketing ..." 

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The Father of Positive Psychology and his two theories of happiness - Huffington Post

The Father of Positive Psychology and his two theories of happiness - Huffington Post | consumer psychology | Scoop.it

"What can we learn from the "father" of positive psychology's two theories of happiness? Don't chase pleasure or positive emotions. You don't have to be sunny all the time in order to flourish ..."

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Positive psychology books: a living list of readings and resources

Positive psychology books: a living list of readings and resources | consumer psychology | Scoop.it

"As extensive as this list of positive psychology books may be, it will never be 'finished' or 'complete'. To make the list as valuable as possible, your contribution is not only greatly appreciated.. (Good website!)"

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The glossary of happiness - The New Yorker

The glossary of happiness - The New Yorker | consumer psychology | Scoop.it

"Emily Anthes reports on the Positive Lexicography Project, an attempt by the positive psychologist Tim Lomas to catalogue foreign terms for happiness ..."

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Consumer culture and well-being

Consumer culture and well-being | consumer psychology | Scoop.it

"Which values and goals are most beneficial to well-being? ..."

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Will digital technology disrupt the psychotherapy market? - Forbes

Will digital technology disrupt the psychotherapy market? - Forbes | consumer psychology | Scoop.it

"Not long ago, I wrote a brief article about the curious rise of a new technology category, which for lack of a better term can be called happy-tech ..."

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