"Despite a significant, increase in multicultural consumers in the U.S., marketers of premium and luxury goods show little interest in this demographic ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"There are some things we won’t blink an eye at paying a premium for because, well, that’s just what we do when we want something ..." 
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Scoop.it!
PepsiCo has launched a high-profile premium bottled water brand called LIFEWTR, to appeal to millennials. Described as a purified water that is pH balanced with electrolytes, LIFEWTR utilizes sleek bottle designs and oft-changing labels featuring emerging artists with backgrounds in mediums such as graphic design, street art and photography ..."
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