consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Fifteen principles of behavioral psychology sharp marketers exploit

Fifteen principles of behavioral psychology sharp marketers exploit | consumer psychology | Scoop.it

"Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes …"

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The power of perception: Why you can't unsee these images

The power of perception: Why you can't unsee these images | consumer psychology | Scoop.it
We're going to rewire your brain. Are you ready?
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Dissecting consumer behaviour. Do you want to know the keys?

"Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services ..."

Tanja Elbaz's curator insight, December 4, 2023 9:44 AM
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Six neuromarketing principles for designing more persuasive websites

Six neuromarketing principles for designing more persuasive websites | consumer psychology | Scoop.it

"While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t understand them, don’t trust them or just don’t have the time to learn them. However, neuromarketing principles are actually simple applications of behavioral psychology  ..."

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Design principles: Visual perception and the principles of gestalt | Smashing Magazine

Design principles: Visual perception and the principles of gestalt | Smashing Magazine | consumer psychology | Scoop.it

"The principles of gestalt are observations about how we visually perceive objects. They're the foundation for all we do graphically as designers ..."

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The funnel is dead. Long live the consumer decision journey.

The funnel is dead. Long live the consumer decision journey. | consumer psychology | Scoop.it

"If there were 10 Commandments for marketing, #1 would be: Know thy customer. While it’s one of the most fundamental principles in business, companies are still having trouble adhering to it ..."

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