In the beginning were the words – how consumers read packaging: Four principles | WARC | consumer psychology | Scoop.it
From www.warc.com - November 3, 2020 3:53 AM

"Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is also a behaviour governed by cognitive biases and mental short cuts (heuristics). Consumers subconsciously judge brand copy according to four principles and this reading influences their purchase decisions ..."