consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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McDonald’s sports activations drive up to 8x more mobile redemptions | Retail Dive

McDonald’s sports activations drive up to 8x more mobile redemptions | Retail Dive | consumer psychology | Scoop.it

"As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets ..."

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Here’s a giant list of solar eclipse promotions

Here’s a giant list of solar eclipse promotions | consumer psychology | Scoop.it

"On Monday, Aug. 21, people from Oregon to South Carolina will get to experience a rare total solar eclipse, with folks outside this path still experiencing a partial eclipse. And because every …"

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How smartphones are killing off the fashion show

How smartphones are killing off the fashion show | consumer psychology | Scoop.it

"The system of showing clothes on a runway, then selling them in stores six months later, seems increasingly irrelevant in the age of social media ..."

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Cost of Cool in India? An iPhone

Cost of Cool in India? An iPhone | consumer psychology | Scoop.it

"To draw young buyers and increase its market share in India, Apple has offered promotions like monthly payments and trade-ins ..."

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How to Sell on Facebook Using Images

How to Sell on Facebook Using Images | consumer psychology | Scoop.it

"Discover the different ways businesses are using mages and graphics that feature discounts and promotions to drive sales from Facebook..."

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Amazon will open pop-up stores inside Whole Foods to sell more devices for holiday season

Amazon will open pop-up stores inside Whole Foods to sell more devices for holiday season | consumer psychology | Scoop.it

"Amazon is using its Whole Foods acquisition to help sell more hardware devices and Prime subscriptions. The tech giant announced today that it will open… "

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Three ways local businesses can survive the on-demand threat

Three ways local businesses can survive the on-demand threat | consumer psychology | Scoop.it

"How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive ..."

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Foreign brands brace for China's consumer day

"Big brands are showering Chinese customers with discounts and promotions to preempt any potential negative press as World Consumer Rights Day rolls around ..."

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Retailers should focus on loyalty over promotions in apps - Mobile Commerce Daily - Applications

Retailers should focus on loyalty over promotions in apps - Mobile Commerce Daily - Applications | consumer psychology | Scoop.it

"It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty..."

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Smartphone promotions attract Canadians: News from warc.com

Smartphone promotions attract Canadians: News from warc.com | consumer psychology | Scoop.it

"Canadian consumers are increasingly using their smartphones for shopping, with many willing to buy more products if they were presented with promotional offers on their device while they were on the move, new research has suggested..."

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