"How brands say sorry to save face. Humans are social creatures. We jump aboard moral bandwagons. This is especially true in the digital age. We light our Internet torches and march together toward the common enemy ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The fashion and luxury segments of the market are synonymous with carefully curated branding and strict reputation management, which have been tested ..." 
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"The Marketing Society defines marketing’s primary role as follows: “To create sustainable growth by understanding, anticipating and satisfying customer need” ..." Via Jeff Domansky
Jeff Domansky's curator insight,
January 5, 2015 1:56 AM
Is marketing with purpose suddenly in vogue? It's conceivable that it may even deliver a higher ROI for companies. |
Scoop.it!
"Reputation firms like Eliminalia use legal threats and copyright notices to have material taken down around the world ..."
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"Edward Glaeser’s 2011 book, Triumph of the City, was a timely analysis of humanity’s greatest invention: the city ..."
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