consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The unsung customer-loyalty hero? The post-purchase experience

The unsung customer-loyalty hero? The post-purchase experience | consumer psychology | Scoop.it

"Global consumers’ appetite for imported goods is increasing as our world continues to get smaller. However, in the quest to create a seamless ordering and shipping experience to acquire new global customers, companies ..." 

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Warby Parker uses augmented reality to launch virtual try-on 

Warby Parker uses augmented reality to launch virtual try-on  | consumer psychology | Scoop.it

"Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let them physically sample glasses at home since its founding in 2010 ..."

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How retail brands are curbing some sneaky fraud this holiday season 

How retail brands are curbing some sneaky fraud this holiday season  | consumer psychology | Scoop.it

"Tis also the season for fraud. Here's what's happening this shopping season and what retail brands can do to stay on top of it...."

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Seventeen stores that let you return used items for a full refund

Seventeen stores that let you return used items for a full refund | consumer psychology | Scoop.it

"Have you ever bought something, got it home and teared it open, only to realize it sucks, or doesn’t fit, or just isn’t what you thought it was? Then realize that since you opened it, you can’t return it and are stuck with it for eternity ..."

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Returns plague fashion e-commerce. Can technology fix the problem? - Washington Post (blog)

Returns plague fashion e-commerce. Can technology fix the problem? - Washington Post (blog) | consumer psychology | Scoop.it
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Consumers, retailers at odds on ease of returns

Consumers, retailers at odds on ease of returns | consumer psychology | Scoop.it

"Fifty-seven percent of consumers say returns are a hassle or could be easier, according to Oracle's new Global Customer Experience Trends report emailed to Retail Dive ..."

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Buying a wedding dress online: Deals, custom gowns sting retailers

Buying a wedding dress online: Deals, custom gowns sting retailers | consumer psychology | Scoop.it

"As a bride to be, Mary Thornally was dreading the experience of shopping for a wedding dress and, ultimately, paying an exorbitant price .."

 

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The average American woman wears size 16 to 18, study finds

The average American woman wears size 16 to 18, study finds | consumer psychology | Scoop.it

"Women in this country are, on average, wearing dress sizes between 16 and 18, up from the previous average of size 14, according to new research. The study analyzed body measurements from the most recently published surveys ..."

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Top ten mistakes we make when grocery shopping (and how to fix them)

Top ten mistakes we make when grocery shopping (and how to fix them) | consumer psychology | Scoop.it

"Buying groceries is one of those universal chores most of us could probably do better at, whether it’s saving money on food or spending less time shopping . Here are ten common mistakes we tend to make at the grocery store—and how to avoid them ...'"

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Online clothing retailers use sizing technology to reduce returns and cover profits

Online clothing retailers use sizing technology to reduce returns and cover profits | consumer psychology | Scoop.it

"Online retailers are trying to cajole consumers into revealing their vital statistics with new sizing technology tailored to turn back a tide of returned garments that is hurting profits..."

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