"As customer experience has become increasingly recognised as a thing of tangibility, so has the need to adopt and embed the skills and competencies that make managing it (customer experience that is) a reality ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Though it’s no surprise pride is linked to luxury purchases, a new Canadian study finds the emotion takes on very different forms before and after high-end goods are acquired. 
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"McDonald's Super Bowl campaign tapped into a core behavioral economics principle: rewards work better when they're random ..."
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"Many companies that offer rewards programs are missing out on key opportunities. Check out these unique loyalty programs to see how to do it right ..."
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