"The brand worked with its creative agency, TBWA\NEBOKO, to bring the initiative to life.. From Campaign US ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit any pace, and eclipse it ..." 
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Scoop.it!
"Running is simple: just lace up some shoes and go, right? We’ve even told you that you don’t need to buy expensive shoes ..."
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